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Vevo, the world’s leading music video network, today announces how it will celebrate and honor the historic 50th Anniversary of Hip-Hop.
Throughout 2023, the company will be partnering with hip-hop’s most influential artists for bespoke original content and specialized programming. Special editions of Vevo Footnotes, a series that takes viewers behind-the-scenes of their favorite videos, as well as Vevo ctrl., a series that features hard-hitting, cutting edge artists, will see appearances from hip hop legends such as:
A$AP Rocky
Common
Cypress Hill
De La Soul
Grand Puba
Havoc (Mobb Deep)
Lil Wayne
Ludacris
Macklemore
Mack Maine
MC Serch (3rd Bass)
Naughty by Nature
Public Enemy
Raekwon
Salt-N-Pepa
Souls of Mischief
T.I.
Vevo will also have special programming dedicated to celebrating all aspects of the groundbreaking genre, including “Legends In Concert,” “Hip-Hop International,” “2K Hip-Hop Legends,” “Rock Meets Rap,” “70’s Sampled Songs,” ‘80’s Sampled Songs”, and more.
“Hip-hop hasn’t just shaped music; it’s shaped culture as a whole – from fashion, language, sports, even politics and beyond, and music videos have been there to aid in propelling those cultural shifts forward,” says Jordan Glickson, vice President, Music & Talent, Vevo, “Vevo has continued to nurture the groundwork laid by hip-hop pioneers, creating a platform for hip-hop videos to not only live, but thrive. In fact, we’ve seen the genre become one of our most-viewed on our network these past few years. It’s a privilege for us to take our ctrl. franchise, which has continuously showcased the best artists of today and tomorrow, and use it to shine a deserving spotlight on these legendary artists and their iconic art. We look forward to celebrating Hip-Hop at 50 with these artists and our audience throughout all of 2023.”
To kick off the celebrations, Vevo teamed up with Chuck D for an exclusive look behind the scenes of Public Enemy’s groundbreaking music video “Fight The Power” for Vevo Footnotes, from their critically acclaimed album Fear of a Black Planet. Chuck D explains the writing process, concept for the video, the alloy of sounds used and public reception of the Spike Lee-directed video.
“We knew we were doing something historical.”
– Chuck D on “Fight The Power” for Vevo Footnotes
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