Krystle Coleman has her eyes set on becoming one of the most memorable and successful entertainment publicists in show business – and at the rate that she’s going, she’s well on her way! Having previously worked at the Pub as a contributor, we caught up with the master of multitasking to find out how she accomplished so much in such a short span, whose on her list of high profile clients, and how she manages running her own firm, while still finding time to assist with philanthropic work.
PUB: Lets go back to the basics, give us little information about where you’re from and what inspired you to become a publicist?
KC: I am originally from Detroit but attended college in Miami Florida, where I graduated from Florida Memorial University (2007) with a degree in Mass Communications concentrating in Public Relations. I was inspired to be a publicist just from my course work at the university. I always wanted to work in the entertainment/sports industry, I just did not know in high school exactly what area of the industry I would fit in. I just knew I could write really well, and I talked a lot, lol! After a series of internships at magazines and record labels such as Island Def Jam And Slip n Slide Records, as well as The Pub Report Magazine, I realized exactly where I fit, and moved forward with my craft!
The PUB: You’ve only been in the industry for a few years now and already has made a name for yourself with a client list that will make any industry vet cringe. How did you do it?
KC: To be honest GOD is really on my side, I am a positive person, and I not only dream big but I set a strategy plan to go about accomplishing goals I set ahead for myself! I have also done a million internships, I started interning my freshman year in college! I was determined, and I still am! I am always brainstorming and evaluating myself and thinking of ways that I can get better my craft and move forward to the next level!
The PUB: You recently started your own PR agency – a boutique agency called Midori Star Media. Was this something that you always planned to start?
KC: Yes, this was something I always wanted to start, to be honest I was brought up in a environment, where my father was always his own boss, after school I helped out at several of my fathers establishments, from a beauty salon, to a car wash, to a beauty supply store! I observed as a child you can be your own boss, and make a living without working under someone else or punching the clock everyday at a 9-5 building up someone else’s empire! I figured if I am going to be breaking my back, for someone, it might as well be myself! Thats how Midori Star Media was developed – I wanted something to build on and call my own and be proud of!
The PUB: Who are some of your clients and how do you go about obtaining any artist/athlete to represent?
KC: I work with various NFL players on a per project bases, such as Justin Miller and Thomas Jones. I currently represent Bryant Mckinnie of the Minnesota Vikings, Ray Edwards of the Minnesota Vikings and I do the day to day for Carmelo Anthony’s record Label Krossover Entertainment’s artist Diego Cash! As far as music artists, I have represented Rick Ross, Trina, Plies and Cassidy. I am currently in the process of securing a few more NFL players to my day to day to roster, that I can’t disclose at the time! The majority of my clients are referrals from other athletes or celebrity friends that I have.
The PUB: Some people see a publicists job as a “glorified babysitter”. Do you feel that way at times?
KC: No, I don’t feel like I am a “glorified” babysitter thats an insult! Publicist are the furthest thing from a babysitter, LOL! I guess it just depends on the way you look at it, and your skill level as well as where you draw the line with your clients! A PR rep or agent may turn into a baby sitter, but thats all depends on how you allow someone that your represent to treat you! If I ever feel like I am going beyond my professional duties as a publicist with a client, I have no problem pulling them to the side and having a talk with them, to express myself!
The PUB: Describe your best and worst experience thus far as a publicist.
KC: I have so many good experiences, everyday within my field I love what I do so MUCH, everything I put into my client’s brand makes me happy when I see positive results! Securing major looks for client make me proud! I have not experience my WORST moment as of yet, and I hope I do not any time soon, LOL!
The PUB: Tell us about ProAfrica and how you got involved?
KC: I was asked to attend a missionary trip with a NFL client this year to Uganda! Pro’s for Africa is a collection of NFL players and their agents, business managers, publicists, assistants and more traveling to Africa to feed the hungry, work at selected schools, health clinics, and basically offer out assistance in any area that needs attention. The trip to Uganda was a LIFE changing experience and it most definitely made me appreciate the small things, and just thankful for everything. I plan on doing a lot more missionary work in the months to come in other countries! Overall it was a great experience for everyone, to see my client doing “hands on work” assisting those in need did my heart good! I encourage everyone – if they can, to visit Uganda, its a beautiful country with so much love and potential for greatness!
The PUB: Describe a typical day in the life of K. Coleman.
KC: A typical day in the life of Krystle Coleman, hmmmm lets me see…I usually wake up to a million emails, review my to do list, return emails, conference calls, edit press releases, draft pitch letters, and just overall work with media contacts all day, trying to secure the best possible looks for my clients!
The PUB: Where did you come up with the name “Midori Star Media” for your agency?
KC: Actually one of my close friends studies Japanese and is in love with the entire culture so she came up with the name Midori which means “Green” in Japanese! I just incorporated the “Midori” to “Star Media” so to be honest, I have to give her all the credit, lol.
The PUB: I’m afraid to ask what you have planned for the rest of your future having accomplished so much in just a few years but please share any plans.
KC: I plan on expanding my client base, and I am currently working on a “vintage” one of kind blouse line, called DIARY! The blouses will be a collection of dressy tops for women, and will be sold in boutique’s as opposed to department stores! I feel very passionate about the line, as well as the “concept” behind it! DIARY – “Every women has her own story” will be the tag line! The concept behind the line focuses on “the bond that women hold, with pieces of clothing”. When you think about it…when women gather around and talk about an experience, whether it be a date, visit to the mall or anything, most women always relate the experience to their “outfits” they had on at the time! Women tend to associate their love and life, to fashion in some way and that’s how I came up with the name DIARY. I am also working on some other side projects, with a few charity organizations and doing more international Public Relations for Midori Star Media!
The PUB: How does one go about being represented by Krystle Coleman?
KC: I am in the process of the launching my website (will be up and running by this July) however if you Google me, with the proper spelling of my name all of my contact information will come up!
For more information on Pro Africa please visit: www.proafrica.net
For Krystle Coleman please contact at: