PHLI BY DESIGNER DAVE JEFF PRESENTS PHLI WEEKEND GRAND RE-OPENING I

Tish

Published: July 1, 2010Posted in: Community, Events

(Chicago, IL) – Chicago’s first lifestyle brand PHLI (a backwards anagram for ‘I Love Hyde Park’, pronounced ‘fly’) had their grand re-opening at their new location (1613 E. 55th Street) in Chicago’s historic Hyde Park during PHLI Weekend, Friday, June 11 – Sunday, June 13, 2010. The three-day weekend sponsored by HENNESSY BLACK, featured an array of activities that re-branded PHLI as one of the most innovative sneaker and apparel brands to grace the city of Chicago.

Originally opened in 2003 as Chicago’s first ‘high-end’ sneaker boutique, the store was forced to change its location on 53rd street due to the University of Chicago buying Harper’s Court. PHLI owner Dave Jeff, who was born and raised in Hyde Park, was determined to stay in the area. He says, “Reopening the store has been easy with GOD driving. The new store is bigger, better & PHLIERRRRR”. Dave Jeff defines PHLI as a lifestyle brand. Beyond providing its consumers with exclusive apparel and sneakers, the company is expanding into the realm o f niche marketing, events and entertainment and actively creating an urban lifestyle community. “Why walk when you can PHLI.” Dave has brought on new business partner, Scott Witherspoon aka “Spoon”, to expand the business ventures of PHLI Incorporated. Spoon is a licensed real estate professional and social service executive who will promote corporate responsibility by aligning PHLI’s activities with the social and economic expectations of its stakeholders.

A long time philanthropist, Dave Jeff has always made an effort to make sure the Hyde Park community benefits from his efforts as well provide resources to the community within his own capacity and beyond. On the final day of PHLI weekend, Hyde Park residents & patrons are encouraged to visit the store to learn about PHLI’s new brand & creative efforts as a result of their re-emergence.